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About Us


Watson Signs & Monuments is a small family-owned business. Tony Watson AICA, Memorial Artist and Owner, began his monument career as the lead designer for one of the largest producers of custom cemetery stones and vases in the United States. Tony learned from the best in the industry what works. More importantly, Tony learned how to make sure the customers are satisfied with their selection. While designing and selling hundreds of thousands of pounds a year in monuments, Tony realized that he loved what he was doing, but he wanted to do the work on a more intimate basis with the families. After much prayer and discussion with his wife, Tony decided to take steps to move towards the retail end of the industry.


Now Tony and Watson Signs & Monuments are striving to be the leading producer of high-quality monuments for Burial as well as Cremation and Veterans Memorials in the Nation. At Watson Signs and Monuments, we believe that you, the family, come first. We will sit down with you to discuss the endless possibilities available to you, make sure that you understand the restrictions that are set by the individual cemeteries, but most of all, you will have a monument that truly represents the person you are memorializing.


Tony has been in leadership within the Southern Monument Builders Association (SMBA), including time spent as President of the association. He was awarded the 2013 Memorialist of the year award through the association as well. He also sits on several committees for the Monument Builders of North America (MBNA).


Tony was also invited and accepted as a member of the prestigious American Institute for Commemorative Art (AICA). The AICA is a small group of Memorial Artists that pride themselves on the quality of design and construction. This association is the industry's version of being board certified. Tony is only 1 of 3 AICA members in the state of Texas.

Since 2013, Tony and his team have been honored to receive over 15 different awards for designs they have created for families. While awards look pretty, Tony sees this as a measuring tool to determine the quality of what he is producing for the families he serves. Every stone for every individual should be designed with the same intent. To be something the family can be proud of.

In 2012, Tony decided to go back to school to finish his degree from Texas A&M University. He did this while running the business fulltime. This was to teach his kids the importance of never quitting on their dreams. Tony is the Proudest Member of the Fightin' Texas Aggie Class of 2017.

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